News

Here’s five reasons you won’t want to buy this property, says agent

By Lyndsey Douglas

A creative young rural property agent has decided to anti-market a property in Bombala in southern NSW, by giving interested parties five reasons they should avoid the property, in a video released to market today.

22-year old George Southwell of Ray White Rural Canberra and Yass shot a video onsite at the southern NSW property “Crystal View” expressing the key reasons the property is not ideal.

“I’m gunna give you five reasons you won’t want to buy this property,” says Mr Southwell standing in front of the town welcome sign to Bombala.

The first reason not to buy Crystal View is the isolation.

“You’ll have to make friends with your new sheep because the neighbours seem to keep their distance,” he says.

The new purchaser will have to up their vehicle numbers in order to fill the massive shed on the property.

“You’ll have to think twice about how many vehicles you own.”

A large entertainment space, a flash woolshed and proximity to the coast means you’ll be burdened with trying to balance your time between hosting guests, shearing  on weekends and trying to fit in beach escapes and a spot of ocean fishing.

“But hands down, the biggest problem with Crystal View is that it has too much space,” the agent adds.

“But if you can get past all the negatives, give me a call,” he finishes.

The neat farm is named with reference to the crystal clear views of snow capped mountains in the distance.

“Crystal View” has been owned for many years by the Milliner family who have used the property for their transport and earthmoving business. The Milliners will be selling the land complete with barn, woolshed, a gigantic shed with office and ample water storage.”

There are two homes, the larger has a notable verandah, the second has an entertainment area and barbeque area.

“Some five kilometres from small rural service centre of Bombala, the new owners will be only 200 kilometres from Canberra and a tad over 80 kilometres to the beautiful South Coast.”

“This is a property that could suit many needs; not least of all running livestock. Being a stones throw from the major road link between the Port of Eden, Southern NSW and Canberra, ‘Crystal View’ could easily serve as a transport depot, engineering works or mechanic’s workshop.”

“Having panoramic views to the snow capped mountains only adds to the properties appeal,”

“The Milliner family have invested heavily in the promotion of the property and have asked us to let everyone know that they are very open to offers which will be seriously considered.”

The owners have retired to Bombala’s township.

“Contrary to the property being on the market before with a listed price, our circumstances have changed dramatically and having already vacated the property we are very inclined to pursue a successful sale over chasing an unrealistic expectation for the property,” Ron Milliner, the owner, explained.

Update 28 May 2018

“We had an awesome result with ‘Crystal View’, Bombala,” the agent said, “After having the property on the market since the 1st August last year and not having any luck selling it at Auction I can report we have now secured a sale.”
This sale was off the back of a second advertising push we did which featured the negative campaign of ‘5 Reasons Not to Buy This Property’ which went viral in the general media as well as on social media. The video received over 60,000 views on Facebook alone. We had 46 enquiries all up and 3 inspections.
“It is clearly evident that while the traditional forms of advertising are still leading the way, creativity in the market place is needed to gain special attention for all products. Why should advertising property be any different when it comes to being creative in marketing!.”



Media contact:
George Southwell
0429 838 345

Up to Date

Latest News

  • Tinder for livestock hits 1000 users

    An app that allows buyers to choose cattle and sheep for sale nearby has reached 1000 downloads by producers and graziers in Australia. The app – STOCKD – developed through funding at Ray White Rural and Livestock, with the company’s head of innovation Lyndsey Douglas at the helm, aggregates cattle and sheep for … Read more

    Read Full Post

  • A message for drought-affected farmers: funds are available

    As we head towards the festive season, a time when giving and togetherness is central, it’s often a time for reflecting on the hardships being faced by others in our community. Drought affected producers are top of mind for us this year. Despite the media attention dropping off, extended dry … Read more

    Read Full Post