It’s pretty extraordinary to think that 25 years ago, Ray White Rural’s chairman Paul White decided to start this business. He is the great-grandson of the Ray White, a fellow who in1902 as a young man started a tiny little business in hamlet in rural Queensland, on the Darling Downs. That little railside shed still sits in the village of Crows Nest today. It’s part of a museum these days, supported by the White family and the Crows Nest community.
That first Ray White business was, in a way, the very first Ray White Rural office. Ray sold tractors, auctioned pigs, expanded into farmland. And that courageous young man built a community following that encouraged him to audaciously move his family to Brisbane to build an even bigger business.
Today it’s 1000 offices, in eight countries, thousands of salespeople and many specialties from homes to marine craft to livestock and commercial properties.
But the bonafide Ray White Rural business really began in 1994 in Queensland, when leading agents joined with Paul White to start the first of them and quickly expanded into Townsville, Emerald and St George. We opened in Western Australia a few years later, then Victoria and the ACT. We expanded into livestock, and clearing sales.
Then in 2013, something massive happened. Not only did we turnover $1billion in farmland sales for the first time, but out of all the businesses in Ray White over 100 years, the highest ever grossing agent was a rural member… in Emerald! It was a turning point, 12,000 members with the typical performers based in luxury markets in capital cities, but the top performer was in a regional centre in central Queensland.
Last year, we welcomed our 100th office and our 500th member.
But the best bit? We’re nowhere near our potential.
Picture: Our team at the original Ray White office in the Darling Downs, Queensland.