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Women making their mark on rural property sales across Australia

By Lyndsey Douglas

With international women’s day around the corner, national rural property agency Ray White Rural analysed the role women play in their company in 2018.

“You might expect the rural property game to be dominated by men. After all, traditionally stock and station agents have been men,” head of innovation Lyndsey Douglas said.

“But today, our national rural network is made up of slightly more women than men. And not just in back office and critical support roles, but in business ownership and as top-ranked salespeople.”

Across the nation, 31 per cent of the offices in Ray White Rural are owned by women (see full list below), women dominate top client reviews and three of the top five sales performers are female.

“We have leading female principals all over the country, from Harriet Keatley’s huge livestock and property business in Mt Gambier (South Australia), to Athene Muldrew’s internationally recognised business in Emerald (Queensland), our longest serving female member Margaret Black in Atherton (Queensland), newer businesses like Ray White South Coast WA with Terri Pens and Camperdown (Victoria) principal Davina Pickles, as well as multi-office owners like Tracie Robertson with branches covering rural, residential, property management and livestock in Forbes, Parkes and Condobolin,” Ms Douglas said.

Chief executive officer of Ray White Rural and Livestock, Stephen Nell, said that female rural agents were being rated by clients as the best for customer service.

“Eight of the top ten of our highest rated rural agents by clients are women. Sarah Barney and Tahlia Gabrielli in Mt Gambier, Liz Brown in Atherton, Kathy Hohns in Pittsworth, Libby Sharpe in Tenterfield, Joanne Rowe inl Toowoomba, Tammy in Crows Nest and Kate O’Leary in Dorrigo receive more ten out of ten ratings more consistently from the vendors than other agents,” Mr Nell explained.

And that success also translates into more listings and more sales.

“Three of our top five salespeople based on sales across Australia were women at our recent annual awards. Our best rural agent in all of Australia in the last financial year was Dee Braithwaite from Dungog, our second best rural agent is Mary David in Oberon and our fourth best rural agent is Liz Brown in Atherton,” Mr Nell said.

“No longer do you look for the best local ‘bloke’ to sell your farm, you look for the best local agent.”

“I wouldn’t dare to think of where would we be without the women who make up Ray White Rural. They’re reshaping the rural agency space, and all for the better,” he concluded.

31% of our offices are owned by women

  • (Blackall) principal: Helen Aspinall
  • (Charleville) principal: Glenda Fill
  • (Emerald) principal: Athene Muldrew
  • (Roma) principal: Michelle Cloherty
  • Rural (Albany)principal: Julie Hetherington
  • Rural (Atherton) principal: Margaret Black
  • Rural (Bingara) principal: Chris Smyth
  • Rural (Braidwood) principal: Melissa Shoemark
  • Rural (Camperdown) principal: Davina Pickles
  • Rural (Coonamble) principal: Fiona Foodey
  • Rural (Dayboro) principal: Vicki Pain
  • Rural (Esk) principal: Varinia Jaenke
  • Rural (Forbes) principal: Tracie Robertson
  • Rural (Glen Innes) principal: Nellie Hayes
  • Rural (Griffith)principal: Melissa Zuccato
  • Rural (Guyra/Armidale) principal: Dayna Starr
  • Rural (Inverell)principal: Jeannita Berkley
  • Rural (Lifestyle Sydney) principal: Dee Braithwaite
  • Rural (Longreach) principal: Georgia Seeney
  • Rural (Mareeba) principal: Norma Moloney
  • Rural (Mount Isa) principal: Kath Anderson
  • Rural (Mt Gambier) principal: Harriet Keatley
  • Rural (Mundubbera) principal: Janelle Duffin
  • Rural (Richmond) principal: Alison Vohland
  • Rural (Scone) principal: Jeny Dawson
  • Rural (South Coast WA) principal: Terri Pens
  • Rural (St George) principal: Susan Schwerin
  • Rural (Toogoolawah) principal: Jade Mooney
  • Rural (Tumbarumba) principal: Mellisa Meli
  • Rural (Wagga Wagga) principal: Cassandra Sheahan

Some of our longest serving women in Ray White Rural (all 12+ years)

  • Margaret Black (Atherton)
  • Liz Brown (Atherton)
  • Melissa Kirtley (Dalby)
  • Norma Moloney (Mareeba)
  • Vicki Pain (Dayboro)
  • Kay Davis (Esk/Toogoolawah)
  • Susie Deery (Moree)
  • Billie Hammett (Innisfail)
  • Lesley Street (Sarina)
  • Alison Vohland (Richmond)
  • Jacqui McGowan (Dubbo)
  • Mary David (Emms Mooney)
  • Trisha Currie (Townsville)

Current Top 10 Female Performers Jul 17 – Jan 18

  • Dee Braithwaite 24 sales, settled sales value $12m
  • Liz Brown 33 sales, settled sales value $12m
  • Kathy Hohns 31 sales, settled sales value $9m
  • Mary David 24 sales, settled sales value $9m
  • Belinda Franks 14 sales, settled sales value $7m
  • Karen Ruthenberg 21 sales, settled sales value $6.7m
  • Sarah Barney/Tahlia Gabrielle 23 sales, settled sales value $6.3m
  • Kylee Seeds 14 sales, settled sales value $6m
  • Kate O’Leary 19 sales, settled sales value $5.8m
  • Tammy King 22 sales, settled sales value $5.1m

Media contact: Lyndsey Douglas 0424203935

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